7-Eleven launches Hispanic-inspired private brand line
Selección 7 brings conchas, mantecadas and pecan pound cake to 7-Eleven, Speedway and Stripes stores in the US, with chamoy candy and snacks available in select regions.
7-Eleven, Inc. has expanded its 7-Select private brand with Selección 7, a Hispanic-inspired product line, whit packaged bakery items rolling out at participating 7-Eleven, Speedway and Stripes stores across the US, while candy and snacks are available in select regions.
The bakery range includes vanilla and chocolate conchas, a soft, sweet bread, and mantecadas, vanilla-flavored muffins sold in packs of four. It also includes panqué con nueces, a loaf-style pound cake with pecans. The regional snacks include Chamoy Aros Durazno (chamoy peach rings), Chichurritos Fuego and Cacahuates Estilo Japonés (Japanese-style peanuts).
“Every element of Selección 7 has been thoughtfully developed, from the product selection to the vibrant packaging, with the goal of building a product line that feels relevant to customers and communities we serve,” said Brandon Brown, Senior Vice President, Fresh Foods and Beverages, at 7-Eleven, Inc.
7-Eleven is based in Irving, Texas, and operates, franchises or licenses more than 12,000 stores in the US and Canada. Its 7Rewards and Speedy Rewards loyalty programs have more than 100 million members.
