Żabka enters digital gaming scene with new partnership
The retailer and epay will bring a wide range of prepaid games to stores and app users across Poland.
Żabka has partnered with epay, the prepaid distribution division of Euronet, to offer customers easier access to digital games across its retail network.
The collaboration aims to tap into the fast-growing gaming market by enabling the purchase of epay’s gaming products in Żabka stores and through its mobile app. With more than 11,500 locations across Poland and over 10 million users of its mobile app, the chain is well-positioned to make digital content easily accessible to gamers and digital entertainment fans.
“Entering the gaming market is an exciting move, as games are becoming a central part of our customers’ daily lives,” said Przemysław Tomaszewski, Sales and Services Development Director at Żabka Polska. “We’re glad to have epay’s expertise and technology supporting this important initiative.”
epay brings global experience in connecting content providers with consumers through end-to-end solutions. Through this partnership, Żabka can integrate payment ecosystems that meet the needs of both mobile users and in-store shoppers.
With more than 25 years in the market and a strong position in the convenience sector across Central and Eastern Europe, Żabka sees digital gaming as a natural next step in its service expansion.
