Żabka Group enters retail media with Żabka Ads
After a pilot campaign with Red Bull, the retailer is foraying into the retail media world to help advertisers reach customers who shop at its stores on a daily basis.
Żabka Group has entered the retail media race with the launch of Żabka Ads, a new tool that allows advertisers to reach customers who shop at the company’s stores daily.
Customers will be able to see on screens not only product offers but also services, information about events or social actions. Campaigns will be able to be run nationwide and locally, and advertisers will receive recommendations on how to reach their customers with their messages effectively.
“With Żabka Ads, we offer advertisers the opportunity to increase the effectiveness of campaigns supporting new product launches, promotional activations and storytelling campaigns at the shelf. Żabka Ads can also be an attractive form of promotion for companies outside the FMCG sector, such as streaming platforms,” said Paweł Grabowski, Head of Żabka Nano and unmanned solutions.
The interest in Żabka Ads is confirmed by the pilot campaign carried out jointly with Red Bull.
The platform’s mechanism involves the firm’s team developing recommendations for partners to help them effectively reach consumers in a given category. Recommendations are prepared primarily based on consolidated and fully anonymised sales data from more than 11,000 stores.
