A.F. Blakemore unveils £4.5mn programme to support SPAR retailers

The new programme introduces a range of support mechanisms including a rebate scheme of up to 8%.

A.F. Blakemore, SPAR’s UK license partner, has launched a new £4.5 million initiative aimed at strengthening its retail partnerships and enhancing the competitiveness of independent convenience stores. The new programme, Blakemore Trade Partner Plus, introduces a range of support mechanisms including a rebate scheme of up to 8%, digital tools, and access to tailored services designed to drive sustainable growth.

Developed for both existing and potential partners, the programme combines wholesale scale with operational know-how. Retailers can benefit from bespoke store designs, planograms, customer insights, and tailored category advice. Additional features include award-winning own-brand ranges, exclusive new product development, and flexible store formats. The company is also offering rebate advances of up to £150,000 to fund store improvements, alongside discounted EPOS systems, digital signage, marketing support, and expert merchandising services.

Tomas Blakemore, Retail Sales Director at A.F. Blakemore, highlighted the programme’s focus on real-world retail needs. “We understand the missions that matter, from food on-the-go to planned purchases, and we’ve created solutions that perform at store level,” he said.

With this new proposition, A.F. Blakemore aims to reaffirm its role as a trusted growth partner in the convenience retail landscape.