Alimentation Couche-Tard, Fire & Flower close strategic investment
Through this investment, Couche-Tard hopes to become a key player in North America's cannabis industry.
Alimentation Couche-Tard Inc. and Fire & Flower Holdings Corp. confirmed the closing of their transaction previously announced on July 24, 2019. In addition, the common shares in the capital of Fire & Flower commenced trading on the Toronto Stock Exchange as of August 7, 2019.
In connection with the closing of the transaction, Fire & Flower announced the appointment of Jeremy Bergeron as Couche-Tard's initial nominee to Fire & Flower's board of directors.
"Through this strategic investment, we reinforce our intention to become a key player in North America's cannabis industry," said Brian Hannasch, President and CEO of Couche-Tard. "We are excited to see what we can achieve together with Fire & Flower, as we further expand in Canada and look to leverage our presence in the United States and beyond."
"Combining Couche-Tard's expertise in scaling retail stores with Fire & Flower's retail experience and proprietary HifyreTMdigital platform positions our company extremely well to capitalize on new cannabis markets as they emerge," added Trevor Fencott, Fire & Flower's Chief Executive Officer.
