bp and Uber sign global partnership to amp convenience operations
The association will make more than 3,000 retail locations available on Uber Eats, extend current deals in several countries and launch the service in other European regions.
bp and Uber Technologies, Inc. have announced a new global strategic convenience delivery partnership, extending their existing local arrangements to reach more consumers across the world. Together, the partners will offer a range of convenience products from select retail locations.
“We’re thrilled to team up with Uber Eats globally giving us the opportunity to reach many more consumers online in addition to those who currently visit our retail sites. We’ve seen how the pandemic has accelerated customer demand for delivered convenience and this partnership will allow us to scale up quickly on the Uber platform. And for the first time, we will be able to offer delivery options to existing customers on our own BPme app by the end of 2023," said Emma Delaney, Executive Vice president of Customers & Products for bp.
bp aims to have more than 3,000 retail locations available on the delivery platform over the next three years. The partnership supports the company’s goal of growing its access to customers and expanding its delivery footprint, in response to soaring demand for food, groceries and everyday essentials brought to the door.
“With more than 20,500 locations around the world, bp’s reach is enormous—making them critical partners as we pursue our ambitions of helping consumers across the world get what they need delivered to their doorsteps,” said Pierre Dimitri Gore-Coty, Uber’s SVP of Global Delivery.
The new partnership covers retail sites in Australia, New Zealand, Poland, South Africa and the west coast of the US. Sites in the UK and eastern US will be added to the app for the first time this year, with plans to launch in other European markets from 2023.
As part of the agreement, Uber Eats and bp will work to introduce delivery options onto bp’s own app, BPme – initially planned to be available in the UK, US and Australia by the end of 2023 – powered by Uber Direct. This new offer will allow bp to directly connect its customers to delivery riders, making Uber Eats its partner in fulfilling these orders.
