BP launches Wild Bean Cafe brand in Australia
The company will pilot the new fresh “made to order” offering to cater customers at its Merrifield service station for a six-month period.
bp Australia has launched its first Wild Bean Cafe at its Merrifield service station. Customers will be able to enjoy a new “made to order” offering committed to deliver “real food, real good, real fast”. The company will pilot the initiative for a six-month period with a redesigned interior and renewed menu.
The Merrifield Wild Bean Cafe has been totally revamped, with a new storefront and white tiling and wooden panels inside, to cater for the new offer. The menu has been quietly trialled in the past few weeks and the feedback has been unanimously positive, according to the firm.
“Our new food offering is designed to have wide appeal to people in the area, whether they’re tradies wanting a hearty lunch, busy parents needing to refuel on the go, or Aussies needing sustenance before heading off on a road trip,” said Matt Elliott, Vice President of mobility & convenience for bp Australia and New Zealand.
To promote the new menu, various Mickleham locals have been filmed trying out the food, with everyone giving it the thumbs-up. Since opening in 2020, bp Merrifield has been serving more than 1,000 customers each day. After fuel, coffee is the most popular product – with more than 200 cups brewed each day. But the introduction of the new fresh food menu is giving those customer faves a run for their money.
