Circle K launches first private-label wine line in the U.S.
Both ‘Sunshine Bliss’ and Fine Wines lines feature seven and six variations respectively rolled out across the retailer’s store network in 27 states.
Circle K has rolled out a new selection of wines including its Sunshine Bliss lineup priced under $8 and a premium lineup of six Fine Wines from $10 to $25.
Available now at more than 3,000 stores in 27 states across the U.S., Sunshine Bliss wines were crafted to capture the essence of the California vineyards where the brand’s grapes are grown. This line includes seven new varieties.
“Our wines are curated specifically for customers seeking both quality and convenience. By expanding into this category, we are diversifying our adult beverage offering with an exclusive, exceptional wine experience for our Circle K customers at a great price point for everyday occasions,” said Sophie Provencher, Senior Vice President of Global Merchandising at Circle K.
In addition, the retailer is rolling out an additional lineup of six Fine Wines that offer premium blends and choice varietals. This collection is currently available in more than 900 stores across 17 states and will expand more broadly this year.
