Circle K to bring Pokemon GO to stores worldwide
The deal with Niantic will bring Circle K stores to life in the augmented reality mobile game Pokémon GO.
Circle K has announced a global partnership with Niantic, Inc. which will bring stores to life in the augmented reality mobile game Pokémon GO and see more than 9,000 of its locations worldwide transform into PokéStops and Gyms.
The Pokémon GO partnership connects players and Circle K customers alike to in-store experiences and special in-game rewards and offers they won't find anywhere else. The experience and offers will also be available at the company's Couche-Tard branded stores in Quebec, Canada.
"As a loyal Pokémon GO player for many years, I am personally thrilled with this new global partnership," said Kevin Lewis, chief marketing officer at Alimentation Couche-Tard/Circle K. "I am equally thrilled to bring Pokémon GO to life with millions of our customers across our more than 9,000 stores worldwide."
Pokémon GO has been downloaded more than one billion times and is enjoyed by players in 150 countries and territories.
