Coles launches Click & Collect service in Australia
Customers can complete their purchase in under 60 minutes at the company’s optimised supermarket in Southland featuring new tech and foodie innovations.
Coles Online has expanded its offer to make shopping faster and easier for Australians with the arrival of Rapid Click&Collect. The service promises customers they can collect their groceries in under 60 minutes of placing their online order.
The retailer launched the initiative at its next generation supermarket in Southland in Victoria, and has become the first major retailer to deploy this type of service.
Following a pilot program earlier last year which saw the demand for Rapid Click&Collect almost double, the service is now available in almost 400 Coles stores around the country with the offer rolling out to an additional 200 stores early this year. Customers can order from an extended range of over 20,000 products, including some not usually offered for home delivery orders.
“Our research shows the number one consideration for online shoppers is convenience and for click and collect customers it’s immediate collection. Rapid Click&Collect in under 60 minutes will make it easier for customers to have their groceries conveniently delivered to their car boot as quickly as possible when they don’t have time to shop inside the store,” said Steven Cain, CEO of Coles.
The retailer’s Southland location features its largest ever Click&Collect area equipped with digital screens that can help them navigate to an available Click&Collect bay, a first for the brand. The technology will enable team members to track customer arrivals and departures to reduce customer wait times - providing a new collection experience. For extra convenience, shoppers can use the Coles app to notify the store when they are on their way or have arrived to collect their Click&Collect order.
