Colombia: Terpel launches new loyalty program, app
ViveTerpel offers consumers an easy way to accumulate and redeem their points.
In order to serve people and not vehicles, Terpel has launched its ViveTerpel loyalty program that users can access via the retailer's new app.
This new loyalty program will provide a more accessible experience for users to obtain benefits on each fuel purchase and in Altoque convenience stores, according to Terpel.
The points can be redeemed for company products at more than 900 service stations and shops linked to the programme.
"With ViveTerpel, we will be even closer to our users, who are the source of inspiration for all the projects we undertake. With this initiative we look to lead the digital transformation of a traditional industry such as fuel distribution. We will continue to work on technological developments that allow us to provide the best service and adapt to new consumer trends," said Oscar Bravo, President of the Terpel Organisation.
Terpel is the leader in fuel distribution in Colombia with some 2,000 service stations. ViveTerpel and the App will continue to evolve during 2022 with new partners and services.
