Couche-Tard acquires U.S. company True Blue Car Wash
True Blue has 65 car washes in Arizona, Texas, Illinois and Indiana with over 170,000 subscription members.
Alimentation Couche-Tard Inc. has added express tunnel car wash operator True Blue Car Wash to its portfolio. The company operates under the Clean Freak brand in the Southwest as well as the Rainstorm brand in the Midwest.
Founded in 2016, True Blue currently has 65 car washes located in Arizona, Texas, Illinois, and Indiana with a strong pipeline of future new sites planned and under development.
“With True Blue, we have a great opportunity to extend our brands into a very attractive industry subcategory in a way that complements our convenience and mobility offerings and enhances value for our customers,” said Brian Hannasch, President and CEO of Alimentation Couche-Tard.
With approximately 170,000 fast-pass subscription members, representing more than half of total revenue, True Blue has experienced strong growth in recent years. True Blue has washed more than 10 million cars over the last year.
More than 85% of True Blue's locations within three miles of a Circle K location, which provides a strong geographic overlap to support traffic-driving offers between True Blue sites and Circle K convenience stores, according to a company press release.
