EG America adds digital alcohol cash-back offers to app
New program powered by Swiftly brings instant, supplier-funded savings to shoppers nationwide.
EG America is enhancing its SmartRewards app with new digital alcohol cash-back offers, giving customers instant savings on beer, wine and spirits across its national network of convenience stores.
The company, which operates more than 1,500 locations under brands such as Cumberland Farms, Loaf ‘N Jug, Turkey Hill, Quik Stop and Tom Thumb, will now allow shoppers to browse promotions in the app, activate offers and receive near-instant cash back after checkout. The feature replaces traditional paper rebates, a long-standing service for customers who previously had to mail receipts and wait weeks for reimbursement.
The new functionality is powered by Swiftly, whose digital platform handles offer activation, transaction validation, compliance and payout. According to EG America, the program strengthens the SmartRewards ecosystem by offering seamless savings while driving loyalty and larger basket sizes.
“Our commitment is delivering value and convenience for every shopper,” said Brian Ferguson, Chief Marketing Officer at EG America. “By integrating digital alcohol cash-back offers into SmartRewards, we’re offering customers a seamless way to save while strengthening loyalty across our family of stores.”
The cash-back payouts, funded entirely by alcohol suppliers, are sent directly to customers via email and can be redeemed through PayPal, Venmo or digital prepaid Visa cards.
With digital deals becoming a more influential driver of c-store loyalty, EG America’s move reflects growing adoption of app-based savings programs across the sector. The company says it will continue investing in digital engagement tools that enhance the shopping experience and differentiate its convenience brands nationwide.
