EG America joins the Axonet retail media network
The retailer is partnering with the company to open new advertising opportunities for CPG brands.
EG America is expanding into the retail media network sector by partnering with Axonet.
As the fifth-largest convenience store chain in the U.S. with over 1,500 locations in almost 30 states, the company looks to enhance the advertising landscape for c-store shoppers. Beginning in early Q1 2025, the Axonet Retail Media Network will empower advertisers to engage customers across various touchpoints, from offsite interactions to in-store experiences.
“By leveraging Axonet’s technology and our extensive network of stores and SmartRewards members, we’ll provide CPG brands with a powerful platform to reach consumers at key moments in their shopping journey,” said John Carey, President and CEO of EG America
Advertisers will have the ability to activate the retailer’s customers at critical points—from digital engagement to in-store promotions—enhancing how they interact with potential customers.
Through this strategic partnership, EG America will be able to enhance the shopping journey, further personalize offers and promotions for SmartRewards customers and strengthen brand partnerships.
