EG Group and REWE launch pilot project for c-stores in Germany
REWE express will pilot at four Esso petrol stations in Munich and Freiburg following conversations between REWE and EG Group.
EG Group and REWE, one of Germany's leading food retailers, are testing a new convenience store concept called REWE express at four Esso stations in Munich and Freiburg.
The pilot project will start on 12 May with the opening of the Esso station Ungerer Str. in Munich. The remaining locations in Munich and Freiburg are to follow by the beginning of July.
REWE express is a c-store format designed for the growing on-the-go market. The format includes coffee brand COBEA and "backfrisch", a bakery concept of high popularity in Germany.
The pilot project is managed by the REWE Group subsidiary Lekkerland. The national and international activities of REWE Group's Convenience division are bundled in the Lekkerland Group.
Germany is a key market for EG Group – it currently operates a network of around 1,000 stations under the ESSO brand.
REWE is no stranger to convenience stores at petrol stations. The German retailer had opened almost 500 REWE To Go stores at Aral stations across Germany in 2019. Aral is BP's brand for Germany.
