EG Group opens 100th Asda On the Move c-store
The company has confirmed plans to expand the concept’s footprint up to 100 more stores across the United Kingdom this year.
EG Group announced the landmark opening of the 100th Asda On The Move store in partnership with Asda. As the retailer reaches this milestone, it also confirmed plans to open a further 100 sites across the UK this year.
This concept was launched in October of 2020, to increase the number of customers who can access the supermarket’s value products in convenient roadside and neighborhood locations.
The 100th store is located in Middlesbrough and is one of 35 that have opened this year on EG Group’s existing forecourt estate. Asda supplies the products on a wholesale basis to the Group, which owns and operates each site.
“The popularity of these stores shows us that customers want to be able to pick up essential products or grab a spontaneous treat whilst they’re refuelling. We look forward to providing that service to customers in even more locations as we expand the number of Asda On the Move sites in the future,” said James Laws, Senior Director of Wholesale & Convenience at Asda.
Asda On the Move stores stock up to 2,500 products, including a selection of Asda’s premium ‘Extra Special’ range and a more extensive range of fresh produce and chilled lines than is traditionally found on fuel forecourts.
They also feature EG-owned and operated foodservice brands and franchise partner offers such as Starbucks, KFC, Burger King, Greggs, Subway, Sbarro, and Cinnabon, alongside providing a wide range of fresh and home produce in store.
