El Car Wash opens eighth Michigan location
The company's model centres on unlimited membership plans, high-speed service and a focus on customer experience.
El Car Wash has opened its Mack Avenue location in Detroit, bringing its Michigan footprint to eight sites and continuing the brand's rapid expansion across Metro Detroit two years after first entering the market.
The new site will hold its grand opening on October 10. Two further Metro Detroit locations are planned for Q1 2027, underscoring the company's long-term commitment to the region.
El Car Wash entered Michigan in 2024 as the Official Car Wash of the Detroit Lions and has built a loyal following in the birthplace of the American automotive industry. The company's model centres on unlimited membership plans, high-speed service and a focus on customer experience, a formula that has attracted 550,000 members nationally across more than 100 locations.
"We've seen tremendous support from the community since entering the market, and we're proud to bring our fast, convenient and member-focused experience to even more Detroit drivers," said Geoff Karas, CEO and Co-Founder of El Car Wash.
Founded in Florida, El Car Wash has become one of the fastest-growing car wash brands in the United States, expanding through a membership-first model that prioritises repeat visits and community presence over transactional sales.
