Emarat to sell naming rights to its service stations in the UAE

Project is set to reshape the future of fuel stations to become a comprehensive platform that integrates various sectors' services.

Emirates General Petroleum Corporation (Emarat) has launched the first of its kind project in the UAE and globally, under the name ‘Project Landmark’. Companies and brands will have an unprecedented opportunity to secure naming rights for Emarat's service stations in Dubai and Northern Emirates. It will also allow them to integrate their business models within these service stations.

Project Landmark, which was launched at an official ceremony held at the Museum of the Future in Dubai, represents a strategic milestone among fuel station companies in the UAE. The project expands the presence of both local and international brands and is in line with Emarat's strategic efforts to accelerate and support the UAE's advancement towards the future.

“Project Landmark goes beyond being just a commercial venture as it represents a strategic ecosystem that establishes a unique partnership model where customers are prioritized and recognized as key contributors to our success, as well as important economic and investment,” said Ali Khalifa Al Shamsi, Director General of Emarat.

With a network of more than 139 service stations across Dubai and the Northern Emirates, the company caters to over 8,000 vehicles daily, offering fuels, vehicle maintenance, and various facilities including ablution facilities, mosques, and restaurants.