f'real expands convenience store delivery reach
Retailers using f'real's self-serve milkshake and smoothie machines can now offer products through major delivery marketplaces, creating a new digital sales channel for convenience stores.
f'real has partnered with Lula Commerce to enable convenience store operators to offer its milkshakes and smoothies through third-party delivery platforms, expanding access to the brand beyond in-store purchases.
The agreement allows retailers equipped with f'real's self-serve blending machines to list products across DoorDash, Uber Eats and Grubhub. Through Lula Commerce's platform, operators can manage menus, pricing, inventory synchronization and order fulfillment from a single system.
The initiative is aimed at helping convenience retailers generate additional sales from existing foodservice equipment without increasing staffing requirements. f'real's beverage machines prepare milkshakes and smoothies from frozen cups on demand, reducing operational complexity compared with traditional made-to-order beverage programs.
f'real operates in more than 17,000 locations across the United States and Canada, including convenience stores, colleges, theaters and military bases. The company is owned by Rich Products Corporation.
The partnership reflects the growing role of delivery services in convenience retail, as operators seek to extend foodservice offerings beyond the store and capture demand through digital ordering platforms.
