GetUpside acquires A-Frame Ventures
Meredith Sadlowski and Arman Ghosh will lead the company’s growth into new verticals.
GetUpside, a digital platform that personalizes brick-and-mortar commerce, announced that it has acquired A-Frame Ventures and brought two new executives on to the team. Even amid the current COVID-19 environment, GetUpside will continue to hire locally in the Chicago, D.C., and Austin markets.
Meredith Sadlowski, former Senior Vice President of Branded Sales and Marketing at Gulf Oil, has joined GetUpside as President of Fuel and C-store. Additionally, Arman Ghosh, A-Frame’s co-founder and managing partner, is now the President of Restaurants and Revenue Operations at GetUpside. The acquisition of A-Frame and their team will enable GetUpside to expand into new verticals to drive more value and experiences for consumers and merchants.
"The downstream oil and gas industry is more competitive than ever due to M&A-led market consolidation and reductions in fuel demand. Brands must provide innovative program offerings to attract and retain distributors and dealers in their portfolio. Likewise, distributors and dealers must find ways to drive remaining volume into their stations,” said Sadlowski.
Before the acquisition, Ghosh and partner Brian Fichio co-founded and managed A-Frame Ventures, a company that built, advised, and invested in technology companies.
