GRIDSERVE to open frictionless store at EV hub in Gatwick

The charging operator will open a Simply Fresh store featuring the technology to offer a fast and frictionless shopping experience.

© GRIDSERVE

GRIDSERVE will install a Simply Fresh store with Amazon’s Just Walk Out technology at its forthcoming London Gatwick Electric Forecourt.

At the electric vehicle (EV) charging destination, drivers will be able to benefit from a fast and frictionless shopping experience. 

The site, a first of its kind to open at any of Europe’s international airports, will feature 30 EV charging bays as well as a dedicated facility with areas to work, rest, and shop at the Little Fresh convenience store, Simply Fresh’s small-store format.

“Our Electric Forecourts are designed to meet the needs of the communities they serve and deliver an experience that is fundamentally better than filling a car with petrol or diesel,” said Paul Brant, GRIDSERVE Electric Forecourt Director.

Visitors simply tap their payment card or mobile wallet upon store entry and grab what they need. The technology detects what the shopper takes from or returns to store shelves, creating a virtual shopping cart.

When the customer completes the shopping experience, they can leave the store without waiting in line, and their choice of payment method will be charged for the items.

GRIDSERVE’S London Gatwick Electric Forecourt opens in December 2023.