India: Nayara Energy and Shell Lubricants ink strategic partnership
Nayara Energy will start distributing Shell’s lubricants across its network of stations in India.
Indian oil marketing company Nayara Energy will start distributing Shell Lubricants' products, including the premium range of Ultra engine oils at Nayara and Essar fuel stations.
Nayara Energy, the fastest growing pan-India private fuel retail network, operates an extensive network of over 5,900 fuel stations across the country.
"We are delighted to partner with Shell Lubricants to cater to the growing need of mobility and convenience in India. This partnership will enable Nayara Energy to elevate customer experience across our extensive network in India,” added Stephan Beyeler, Chief Marketing Officer, Nayara Energy.
Since October 1, 2020, Nayara Energy has been launching new retail outlets with the Nayara brand. The company has already unveiled over 200 new Nayara fuel stations in India.
“With this partnership, we will also expand our presence in the lubricants market across India bringing our world-class technology, products and service offerings to a much larger number of consumers. There is great potential for further growth in the Indian market, especially in non-metro cities, which we intend to service through this partnership,” said Raman Ojha, Country Head, Shell Lubricants India.
Shell’s lubricant business in India includes a lubricant oil blending plant with a capacity of more than 115 million litres, a distributor network of more than 185 and over 60,000 retailers across the country.
