India: Shell to sell Xiaomi lifestyle products at service stations
The partnership will start in five Shell forecourts located in Bangalore which will have a range of the tech company’s products for customers.
Shell India has signed a new partnership with Xiaomi India to sell the tech company’s lifestyle products at its service stations. The association will start at five forecourts located in the city of Bangalore where a selected range of Xiaomi’s accessories and lifestyle goods will be on sale.
“We are delighted to partner with a brand like Xiaomi India which follows a similar philosophy like us at Shell of providing customers best in class products and product experience. With this partnership, we are excited to explore the world of electronics and look forward to creating a long lasting relationship with the brand,” said Sanjay Varkey, Director of Shell Retail India in a press release published by the Gizmochina news site.
“Through our partnership with Shell, our aim is to increase the availability and accessibility of Xiaomi India’s range of accessories in the country for consumers. We are hopeful and confident that this partnership will be a disruptor in changing the dynamics of our accessory retail business in our rural markets along with bringing forth the ease of purchase for consumers with round the clock availability," commented Sunil Baby, Senior Director of Offline Sales of Xiaomi India.
Some of the products that will be available at the stations are Mi Portable Electric Air Compressor, Mi Smart Band 5, Mi 2A Fast Charger with Cable, Mi Beard Trimmer 1C, Redmi Earbuds 2C and Redmi Power Bank 20,000 mAh.
