Indian Oil adds benefits for Maruti Suzuki’s loyalty program
More than 7 million users will be able to leverage rewards at more than 35,000 stations throughout India.
Indian Oil Corporation Limited (IOCL) will collaborate with Maruti Suzuki India Limited through its ‘Maruti Suzuki Rewards’ loyalty program. The association will strengthen the value proposition of the initiative program for its customers, by providing benefits pertaining to convenience & value across almost 35,000 IndianOil fuel stations across the country.
Using the Maruti Suzuki Rewards App, customers can search for and navigate to nearby fuel/CNG stations. This will ensure enhanced accessibility and convenience for customers. The partnership will be valid across all IOCL fuel stations in India and will provide a bouquet of services to customers.
“We, at IndianOil, believe in providing unparalleled customer experiences and strive to consistently enhance our engagement through partnerships. This partnership will give us systematic inroads and help us increase penetration into the passenger car segment and transform the fueling experiences. By developing proper synergy, both the partners can blend their valuable expertise and resources to create seamless and distinct offerings for their customers," said Sandeep Makker, Executive Director of Retail Transformation at IOCL.
With over 30 million transactions at IndianOil fuel stations every day, the partnership with Maruti Suzuki Rewards program will amp up the experience for members. Additionally, members will get the latest updates on the CNG fuel pump network of multiple city gas distribution (CGD) companies.
“At Maruti Suzuki, our focus has always been to provide our customers with the utmost convenience. Continuing with the core thought of customer centricity, the partnership with IndianOil will further strengthen the Maruti Suzuki Rewards program and enrich our 7 million plus Maruti Suzuki Rewards customers with higher benefits. With IndianOil’s vast reach of more than 35,000 fuel stations across India, Maruti Suzuki rewards customers will further experience a much more integrated re-fuelling experience. It will help build a stronger connection with customers by providing a premium, reliable and benefit-driven post-purchase experience,” added Shashank Srivastava, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Limited.
