Ireland: Maxol completes service station upgrade in Belfast
The company has revealed a fresh new look for the site after a £250,000 investment to refurbish the entire Antrim Road forecourt.
Maxol has completed an investment of a quarter of a million pounds to refurbish the entire Antrim Road store and forecourt and deliver an enhanced offering for customers. The refurbishment consisted of expanding the space of the site while rearranging its line of products and adding newer ones.
“We work hard to continuously develop and improve our service stations for the benefit of our customers. With demand for grocery and general shop sales growing significantly at this site during the COVID-19 pandemic we have invested to create a store that is vibrant, modern, and inviting and ensures we can offer a significantly enhanced range in a greatly improved premises,” said Brian Donaldson, CEO of The Maxol Group.
The shop layout has changed to allow for the addition of new and expanded lines including a SPAR Daily Deli to meet growing demand from customers, especially over lunchtime. In addition, the Barista Bar has been moved to a more prominent position for ease and speed of access. The upgrade also allows for new refrigeration and additional dairy and ‘chill for now’ space.
“In 2020, we celebrated 100 years of Maxol in Northern Ireland and we are delighted to continue investing in our local service station to create a network of convenience destinations that continues to meet the ever-changing needs of our customers across NI,” added Donaldson.
Maxol has also made some changes in the forecourt area by reducing its pump islands from three to two and creating additional parking spaces. Finishing touches include new signage, new lighting and electrics, floor and ceilings. The changes are designed to enhance the shopping experience for those popping in to pick up groceries or food on the go.
