ISTOBAL launches new subsidiary in Poland
The company plans to strengthen its position in the European region with a team strategically positioned throughout the Polish market.
Spain-based ISTOBAL is fortifying its global presence with the establishment of a new subsidiary in Europe. The company has opened a new commercial office in Poland to meet local demands from the market.
This strategic venture marks ISTOBAL's twelfth subsidiary worldwide, aligning with the imminent plans to inaugurate a new office in the South-West region of France.
The new team will focus on establishing a more direct relationship with its customers and seeking to provide tailored products and services. Its plans are to align seamlessly with the diverse needs of the market across various sectors.
"I believe it is our best move to meet the demands of our customers with an unwavering commitment to excellence, while concurrently fortifying our position in a region with immense potential," said Marcel Szmagara, General Manager of ISTOBAL’s Polish subsidiary.
The office will be strategically based in Poznan, housing commercial offices and a comprehensive infrastructure.
ISTOBAL is a multinational group with over 70 years of experience located in Valencia, Spain, specialized in the design, manufacture and marketing of integral solutions for vehicle washing and care.