Škoda, Certa launch joint campaign to promote HVO biofuel

Škoda to give buyers of new diesel cars in March a HVO Certa voucher worth up to €500.

Škoda Ireland and Certa have launched a new joint campaign aimed at encouraging owners and would-be buyers of new diesel cars to use HVO biofuel to lower their motoring carbon emissions by up to 90%. 

“At Škoda, we recognise the importance of switching to electric cars, but we also recognise that many buyers are still choosing diesel models for a variety of reasons,” said John Donegan, Brand Director at Škoda Ireland.

The leading car brand and one of Ireland’s largest fuel suppliers are partnering on the initiative aimed at creating awareness of the benefits of using hydrotreated vegetable oil (HVO).

“At Certa, our goal is to make it easy for motorists to transition to HVO as a renewable alternative to diesel. HVO’s benefits are well established, so we believe drivers of diesel cars will switch to HVO if they are encouraged to do so and if they understand that it works as a drop-in replacement without the need for modifications,” said Andrew Graham, Managing Director of Certa.

As part of the awareness and promotional campaign, Škoda is providing buyers of diesel Škoda models with a Certa HVO biofuel voucher of either €250 or €500 depending on the model of car purchased. The promotion will apply to cars purchased in the month of March.

Certa is in the process of upgrading its network of 41 unmanned, pay@pump forecourts to offer HVO at all fuel pumps alongside other fuels.

HVO can be used as a direct replacement for diesel in a wide variety of fleet, plant and machinery equipment in addition to passenger cars. It can also be mixed with diesel in any ratio.