Kum & Go expands new fresh food menu to Des Moines
The new offering will be available at all the retailer’s stores in the city and the surrounding area after a pilot test throughout 2021.
Kum & Go has launched their new, fresh food menu at stores in Des Moines and the surrounding metro area after piloting the offering during 2021 in their Little Rock, Arkansas, and Omaha, Nebraska, markets. The new, fresh, made-to-order menu will be available at all stores in Des Moines and the surrounding area by the end of the year.
“The goal of our new menu is to further support Kum & Go’s initiative on ‘democratizing healthy’ within the convenience space. We strive to give our customers something different including healthier, better-quality options in the food space without sacrificing quality and speed of service which is true to our convenience roots,” said Jac Moskalik, Vice President of Food Innovation at Kum & Go.
Rallied around ‘Real, Fresh, Fast Eats’, the new made-to-order meu features stackers and bowls for all dayparts. Menu items feature premium ingredients and fresh toppings and sauces. Grab-and-go burritos are also available for customers with time constraints. Old favourites including pizza and bakery items remain on the menu as well and continue to be focus areas for future innovation and enhancements.
“We are setting up ingredient quality standards you wouldn’t normally expect to find in the convenience store space in addition to ingredients you wouldn’t expect such as brown rice and spinach bowl bases. Although we do still bring in fun convenience store flair through creative toppings such as Takis on our mango pork stacker and Corn Nuts on the chimi chicken bowl,” added Natasha Ratzlaff, Director of Category Management of Kum & Go.
Kum & Go will continue to roll out their refreshed brand and new food program across their entire footprint over the next several years.
