Maxol to invest €100mn in Irish service stations

Irish forecourt retailer has announced an investment of €100 million in the redevelopment of its service station network over the next two years.

Ireland’s dynamic fuel and convenience market pushes industry players to look for continuous innovation; and Maxol is no exception. The family-owned business has already invested €128 million in its network between 2012 and 2017.

Maxol will spend €37 million in 2019 in the redevelopment of various sites across Ireland, reports RTE.

The company has also launched its own coffee brand - ROSA. Roasted in Ireland, the blend contains 100% Fairtrade Arabica coffee beans and follows a €1.7m investment in the brand.

“We strive to bring choice, value and freshness to our customers every day so whether shoppers want the convenience of a freshly made sandwich or wrap from the SPAR Daily Deli, a barista-style coffee from the Barista Bar or picking up quality ingredients for dinner on their way home,” said Maxol CEO, Brian Donaldson, at a recent opening in Rosepark.

There are more than 230 Maxol branded service stations in Ireland.