MFG wins Forecourt Trader of The Year award

The UK’s largest independent took the top prize at the Forecourt Trader Awards 2024.

Motor Fuel Group (MFG) secured five awards, including Forecourt Trader of the Year, at the UK award ceremony.

The UK’s largest independent took the top prize at the Forecourt Trader Awards 2024 for its St Clears site in Carmarthenshire, which the judges said set the bar for the forecourt of tomorrow.

MFG, which operates over 1,200 forecourts, also won best in region awards for sites in Eastbourne, Faversham, and Musselburgh, as well as the St Clears location.

The judges were impressed with MFG St Clears’ array of services, which includes electric vehicle charging, jet washing, a sit-down Pret a Manger, and a convenience offer that strongly supports local suppliers. They said that, despite a competitive local market, the forecourt had won a place in the community’s heart, just one year after opening.

The site includes six ultra-rapid charging bays as well as AdBlue on pump, InPost lockers and a free ATM. The Pret concession, within the Budgens store, has rapidly become a hit in the local area.

The latter site increased its range of Eastern European foodstuffs to reflect a changing local demographic. Its forecourt in Langney, Eastbourne had strengthened its community presence with a strong social media outreach.

Judges applauded MFG for embracing the transition to EV and all the ancillary services that come with it including picnic tables, laundry machines and parcel lockers, while developing the 337 Morrisons petrol forecourts it acquired this year, with a convenience-led food offer.