New look for Texaco branded stations by Chevron
The company will refresh the image of service stations operating under the retail brand to upgrade the customer experience.
Chevron has announced a rebranding of its Texaco branded service stations across the United States. The first site transformed has been a forecourt located in Austin, Texas, with more outlets to come in the near future.
According to NACS, the firm aspires to elevate the customer experience with this initiative. Some of the upgrades include transforming “core retail elements, including an evolved color scheme that creates a lighter, brighter and more inviting space.”
Other improvements throughout the footprint comprise new 3D canopy design, modern pole sign options, pump flags and an emphasis on “industry-leading Texaco with Techron fuels.”
"The Texaco brand has a long and proud legacy and we are excited to continue that history with this all-new retro-modern image at our stations. Retailers and marketers can choose between our Standard and Flagship image tiers–each offers a more inviting look with eye-catching canopy elements, new POP placements, strategic Techron callouts and a brighter star for customers who rely on Texaco for reliable fuels,” said Claudia Olvera Ibbott, fuels advertising manager at Chevron.
The company aims to update all existing Texaco stores by the end of 2026 and continue using this new look for future builds.
