ORLEN Deutschland to celebrate its 20th anniversary throughout 2023
The retailer will offer special promotions for customers and employees as well as organise a special event for the summer with all of its partners.
ORLEN Deutschland has entered the year of its 20th anniversary. The company has confirmed plans to celebrate this milestone achievement throughout 2023 with many promotions for customers, employees and all partners.
For its anniversary, the Elmshorn-based firm will implement a specially designed logo and offer special offers each month for all customers at the nearly 600 star and ORLEN service stations. To start the year, there will be a 20% discount on the 5-star car wash for January.
The history of ORLEN Deutschland officially began in March of 2003, with the purchase of a package of 494 stations and the opening of the first ORLEN and star sites respectively. Over the past two decades, the company has led different launches such as the introduction of food-branded products, the development of the "star connect" concept and its deployment at over 150 stations, as well as the steady expansion of its fuel retail network.
Since then, ORLEN has become an established player in the German market with almost 600 outlets in its network and around 220 employees. In future, its focus will be on expanding electric mobility, alternative fuels and sustainable business.
The retailer is also planning a special event with all petrol station partners for the summer, in addition to other initiatives such as an anniversary edition of the star energy drink. Various events and sponsorships are also on the company's highlights calendar, such as Formula 1-related activities and events with a more cultural background are to be carried out together with the Polish consulates in Berlin and Hamburg.
