Outdoor cleaning expert CAF expands into Europe

CAF, the leader in outdoor cleaning solutions in the U.S., expands into Europe to help with cleanliness.

For the last 15 years, CAF Outdoor Cleaning has worked with over 30,000 retail locations throughout the US and Canada to implement cleaning programs to differentiate their brands based on cleaning.

CAF made a giant leap across the pond to support retailers across the European markets. Headquartered in Amsterdam, Netherlands, with production facilities in Dusseldorf, Germany, CAF is now delivering a cleaner forecourt experience on a global level.

“European convenience retailers are the global leaders in fresh food retail. Great store design combined with a tasty fresh food offering is almost the norm across most of Europe. However, at their stores, there is a disconnect between the outdoor customer experience and the indoor customer experience. Inside you smell fresh-baked bread, while at the pumps the customer can smell the diesel stains they are standing on,” explains Mike G. Zahajko, Executive Vice President of Sales.

CAF currently has partnerships in the US with major oil customers and retailers. Mystery shop scores and overall forecourt cleanliness across the U.S have risen 10% in the last 8 years due to an improved focus on the customer experience and rising expectation from foodservice customers.