Oxxo extends connectivity options across Mexico

Bait users can now recharge their mobile service at more than 24,000 stores nationwide and through the Spin by Oxxo app, expanding access to connectivity services.

Oxxo and Bait, Walmart México’s mobile virtual network operator, have expanded their partnership to allow Bait customers to purchase top-ups through Oxxo’s nationwide retail network and the Spin by Oxxo mobile app.

The move adds a new recharge channel for Bait’s subscribers, giving users access through more than 24,000 locations across Mexico as well as the retailer’s digital platform. The integration also broadens the chain's portfolio of connectivity services, which already includes multiple mobile operators.

According to the companies, the agreement is aimed at increasing accessibility to mobile communication services while offering consumers additional options to keep their lines active.

Marcela Rincón, Commercial Payments Manager at Oxxo México, said the addition reflects the growing importance of connectivity in everyday life. “In a world where connectivity is an essential part of daily life, at Oxxo we strive to make our customers' daily lives easier by offering an ever-growing range of communication solutions,” she noted.

The rollout expands the availability of Bait services while reinforcing Oxxo’s position as a provider of both physical and digital consumer services throughout Mexico.