P97 Networks, Mobivity to gamify rewards at fuel station network
Both companies will launch two pilot programs for a regional c-store and a national fuel brand to reward mobile game players in-store or at the pump.
Mobivity Holdings, a global provider of personalised reward solutions, and P97 Networks, a mobile commerce platform provider for fuel and convenience retail, announced a strategic partnership. The association aims to connect game publishers and brands to P97’s network of more than 65,000 fuel and convenience store locations.
“P97’s vast reach and scale across the fuel industry, coupled with Mobivity’s Connected Rewards spanning millions of gamers, major restaurant, convenience store and fuel brands, establish a unique and powerful resource for any game or app publisher seeking to acquire and retain users,” said Don Frieden, CEO of P97.
The supplier is integrating its cloud-based Connected Rewards into the retailer’s mobile commerce platform to deliver instant, real-world rewards to gamers and brands. Two pilot programs are commencing as a regional c-store and a national fuel brand seek to leverage fuel and product incentives to reward mobile game players in-store and at the pump.
“Our partnership with P97 creates a powerful win-win-win where app publishers are now armed with a powerful incentive to reward users, while fuel operators gain access to one of the hottest digital audiences in which six out of ten Americans are playing mobile games,” said Dennis Becker, CEO of Mobivity.
The Mobivity-P97 partnership lets customers instantly integrate fully customised fuel rewards into their smartphone application. Consumers can receive these rewards as part of gameplay, downloading and playing games and apps, or by performing desired behaviours in smartphone apps such as loyalty actions, purchases, or gameplay achievements.
