Pizza Hut pilots new restaurant design
New features include pick-up cabinets, self-service kiosks and the chain's first Hut 'N Go drive-thru menu in the U.S.
Pizza Hut has introduced its most innovative restaurant design concept in the US to offer an elevated, modern, more connected experience.
Enabled by digital and technology innovations, the chain's new restaurant includes self-service kiosks for faster order placement, cabinets for easy, contactless pick-up and a guest-facing pizza making station. In addition, the restaurant will introduce a drive-thru featuring a "Hut 'N Go" menu that offers a select list of "ready-now" items that can be quickly ordered and picked up at the window.
"Beyond just serving delicious pizza, which we do very well, it's equally as critical that our guests enjoy a seamless experience with us that feels personalized to their tastes and needs. This restaurant format harnesses the power of these priorities and, as a result, creates magic that only Pizza Hut can offer," said Aaron Powell, Chief Executive Officer of Pizza Hut.
As part of the company's commitments to doing good for the planet and the communities it serves, the new location also features energy-efficient lighting, auto lift fryers and energy-efficient ovens.
While the restaurant concept is a first in the US, it is already operational in more than 80 markets around the globe. Pizza Hut’s research shows that the new design offers an enhanced guest experience while also driving more transactions and in-restaurant traffic compared to previous formats.
