RaceTrac launches new rewards app
Latest innovation improves how guests and team members connect with the brand, offering enhanced convenience and rewards.
RaceTrac launched a significant upgrade to its Rewards app recently, designed to enhance its “Whatever Gets You Going” brand of convenience.
The updated platform was rearchitected for faster loading times to help team members deliver quick transactions and a streamlined in-store experience. The redesigned navigation encourages frictionless use—and users can easily identify available reward points from the home screen to redeem for free items and discounts on fuel from the Rewards catalog.
Through improved functionality and new features, the redesigned app further solidifies the company’s digital capabilities to prioritize loyal guests.
“We rebuilt the RaceTrac Rewards app from the ground up, with a new look, new features and faster speeds to enhance the rewarding experience they enjoy through RaceTrac Rewards. Our next-gen app will deliver on our ongoing commitment to innovation and guest satisfaction,” said Lanna O’Connor, director of loyalty and digital marketing at RaceTrac.
Customers can earn four points for every dollar they spend on qualifying products and one point for every gallon of fuel purchased, and the app seamlessly tracks guest points for easy redemption. The app also serves as the repository for RaceTrac digital gift card balances.
