REWE opens Germany’s first frictionless grocery store
Powered by Trigo, the new site uses AI-powered computer vision and off-the-shelf hardware to provide a new experience.
German supermarket giant REWE Group has partnered with Trigo, an Israel-based computer vision company, to deliver a “pick and go” shopping experience in downtown Cologne.
REWE Group is one of Europe’s leading retailers and Germany’s second-largest food retail chain. The company operates some 6,000 stores in Germany and 3,500 internationally and employs over 363,000 people.
The move marks Trigo’s entry into the German market, with REWE implementing a hybrid checkout-free experience under real conditions. In addition to the solution for REWE, Trigo is also working with Tesco PLC, the largest grocery retailer in the UK, and Shufersal, Israel’s largest supermarket chain, among others, and is thus expanding its leading position in the frictionless shopping sector.
“Trigo is immensely proud and honored to be rolling out its frictionless grocery shopping technology with REWE, one of Europe’s biggest and most innovative grocery retailers. REWE have placed their trust in Trigo’s privacy-by-design architecture, and we look forward to bringing this exciting technology to German grocery shoppers,” said Michael Gabay, Trigo co-founder and CEO.
Using AI-powered computer vision and off-the-shelf hardware, Trigo transforms existing supermarkets and groceries into fully autonomous and digital stores. The company applies its proprietary algorithms to ceiling-mounted cameras which automatically learn and upload data on shoppers' movements and product choices, enabling customers to simply walk into a store, pick up their desired items, and walk out without stopping at the checkout.
Based on anonymized movement and product choice data, Trigo’s solution is built with a privacy-by-design architecture: where no biometric or facial recognition data are gathered or analyzed.
