Sheetz launches dedicated map in Fortnite

The retailer is featured in a special map in-game where players will be able to explore different brand-related features and challenges.

Sheetz has ventured into the world of digital gaming with the launch of its exclusive map in Fortnite, one of the most popular video games worldwide. 

The collaboration introduces “Sheetz Run: Only Up!”, a custom map where players can navigate an action-packed journey through a world inspired by the brand’s products. Players will be able to explore a Sheetz-themed environment, where they can jump over Made-to-Order sandwiches, climb mountains of crispy curly fries, dive into Boom Boom sauce, and swim through giant soda straws.

"This opportunity allows us to amplify our brand to individuals worldwide and connect with a new generation of players. We are excited to showcase our brand in a fun, adventurous, and immersive way," said Ryan Sheetz, executive vice president of marketing and supply chain at Sheetz.

This move highlights the company’s efforts to engage with customers in innovative ways while reaching a new audience of gamers.

To celebrate the map launch, Sheetz has also kicked off a month-long challenge, the Sheetz Run: Only Up! competition, with a $25,000 prize pool. From January 24 to February 23, Fortnite players will race through the map and submit their fastest times, with the top 25 fastest players sharing the prize pool.