South Africa: FreshStop celebrates 10th anniversary
The fastest growing convenience retail brand in South Africa marks 10 years in the business.
FreshStop, which has opened 302 stores at Caltex stations across the country, is celebrating its 10th anniversary and the team is confident of continued business growth.
“We have experienced excellent growth in the past 10 years and we are working closely with our partners, retailers and suppliers to guarantee further innovation and business success in the coming years,” says Joe Boyle, Director at FreshStop.
Since 2009, stores that have converted to the FreshStop brand have created direct employment for more than 3,000 people and reflect post-conversion turnover increases of more than 60%; and according to Nielsen, year-to-date growth stands at 15%.
Today’s forecourt convenience retail customers expects fresh quality produce, a variety of food concepts to choose from, great coffee and excellent service. According to Boyle, the SA c-store market still offers opportunities to those wanting to experiment, innovate and find new ways of meeting customers’ needs. One way FreshStop has done this is to introduce local in-house food brands.
The 24-hour convenience store retail market continues to grow with international figures reflecting a 5.1% year-on-year increase. FreshStop hopes to continue to ride the new convenience wave to expand its business further.
