SPAR China partner debuts flagship store in newly inaugurated district
Jiajiayue has inaugurated a new facility to accompany the opening of Wuyue Plaza, a bustling business district that includes seven main business types.
SPAR China’s partner, Jiajiayue debuted a new flagship store in October during the grand opening of Wuyue Plaza in Bincheng, Binzhou city. The brand’s regional operator has expanded its footprint as part of its strategic alliance with the district.
Wuyue Plaza is a brand-new bustling business district with seven main business types. These include catering, entertainment experience, boutique retail, and supermarkets. Ahead of the opening, 500 illuminated drones attracted the curiosity of urban consumers by creating a dazzling sky show.
After several months of preparation and construction, SPAR Jiajiayue Binzhou Wuyue Plaza store features a sales space of more than 3,000m2. The store offers a full assortment, including fresh vegetables and fruits, live fish and seafood, cold fresh meat, and freshly cooked food to go. Also available are non-food products such as household cleaning, personal skincare, and daily necessities.
The SPAR Hypermarket is supplied by the regional partner’s logistics and fresh food processing centre. The store provides home delivery through third-party platforms such as Meituan and the Jiajiayue Youxian platform to meet customers’ convenience needs.
