Sunoco to unify Go Rewards and Journie on one platform
A multi-year agreement with Velocity Logic Group will bring the fuel distributor’s loyalty schemes in the US and Canada together from early 2027, with members’ points carrying over automatically.
Sunoco will bring its Go Rewards and Journie Rewards loyalty programs onto a single technology platform across thousands of fuel and convenience locations in the US and Canada, under a multi-year enterprise agreement with Velocity Logic Group (VLG). The phased rollout will begin early next year.
The agreement covers the migration, operation and support of both programs, as well as the design, development and ongoing management of Sunoco’s mobile loyalty apps. Pay with Points redemption will continue, while connections with financial services, retail and grocery partners will be expanded. Sunoco’s co-branded credit card program will also run on the same platform.
Members will not need to take any action, as accounts, points balances and rewards will carry over with no interruption to earning or redemption.
The license also gives Sunoco access to real-time enrollment and a payment card-based targeting tool designed to reach customers whether or not they are enrolled in a loyalty program.
“Sunoco runs some of the most complex, multi-brand loyalty operations in the industry, spanning two countries, multiple fuel brands, and a growing partner network,” said Ray Stanton III, CEO of VLG. “This partnership brings all of it onto one platform, giving Sunoco a single, scalable foundation to grow its loyalty programs without compromising the experience members rely on today.”
Sunoco LP operates across 33 countries and territories in North America, the Greater Caribbean and Europe. Its fuel distribution business supplies over 17 billion gallons a year to around 11,000 Sunoco and partner-branded locations, as well as independent dealers and commercial customers.
