UAE: ADNOC reaches 1 billion milestone through loyalty program
Users of the fuel retailer platform have redeemed 1 billion points in a single month through its ADNOC Rewards platform powered by artificial intelligence.
ADNOC Rewards’ users have redeemed more than 1 billion points in only one month, a milestone for the company after launching the rewards programme back in November 2019. The retailer now seeks to evolve its offer to customers by launching new partnerships with 83 affiliates by the end of the first quarter of 2022.
"ADNOC Reward points are more popular than ever – customers are seeing increased value each month with increasingly relevant and tailored offers, including the option to redeem points on fuel transactions. The ongoing 'Let’s Go Shop and Win' campaign offers customers a chance to win a range of valuable prizes through our upgraded, customer-focused offering, which is now tailored to their preferences based on data collected and analysed through ADNOC Rewards," said Bader Saeed Al Lamki, Chief Executive Officer of ADNOC Distribution, according to a press release published by local news site Zawya.
Members earn points for every dirham they spend at ADNOC Oasis and ADNOC stations. Over 1.3 million customers have now enrolled in the program, according to the company. For its latest launch, the brand unveiled its “Let’s Go Shop and Win” summer campaign, which lets users participate in a monthly raffle for every Rewards purchase they make for a chance to win prizes such as one year of free fuel/car washes/lube changes, a new car, cash or even 100g gold bars.
