Ultimate Shine Car Wash plans expansion by allying with Spotless Brands
The car wash aggregator will help the brand to open new sites across the United States by providing capital investment and innovation in technology.
Ultimate Shine Car Wash has confirmed a new partnership with Spotless Brands, a portfolio company owned by Access Holdings, for the support of its expansion plans. The car wash operator currently has several locations across Tennessee, West Virginia and Virginia, and has contacted the car wash consolidator to bolster its position within its existing markets and expand into new geographies.
Spotless Brands will provide capital investment, technology innovation and operational support to help its partner achieve its consolidation goal. It has identified Ultimate Shine as an operator uniquely positioned to scale and build a business within its market, thanks to its actionable pipeline of over 30 opportunities besides its current locations.
“Spotless went to great lengths to understand our business and develop a forward-thinking plan for sustainable expansion that synergizes both companies’ strengths. We are excited to be entering this agreement with a partner that has operational best practices and strategies to further scale our business,” said David Wilde, Founder and President of Ultimate Shine.
Ultimate Shine Car Wash was originated in 2005 by Wild and currently operates a total of 17 locations across eastern Tennessee, Virginia, and West Virginia. The new partnership aims to grow its business to over 50 locations by 2023.
“For more than 17 years, Ultimate Shine has provided high-quality services and excellence across eastern Tennessee, Virginia, and West Virginia. Spotless looks forward to providing the resources to expand, enhance its services, and maintain Ultimate Shine’s position as the premier car wash operator of choice,” added Russ Reynolds, CEO of Spotless.
Spotless’ portfolio includes 120 units via several brands such as Cobblestone Auto Spa, Okie Express Auto Wash, Flagship Car Wash and Ultimate Shine Car Wash. The brand also expects to add two or four designated marketing areas this year and expects to reach 250 car wash units by 2023.
