USA: New convenience store concept, opens first location in Fort Myers
Rogers Market has officially opened its first location in Fort Myers, Florida. This flagship store is the first milestone in an aggressive growth strategy for longtime petroleum jobber ATCO Inc.
ATCO has owned and operated traditional gas stations and convenience stores on the west coast of Florida since the 1970s. Current owner and interior designer Gigi Rogers decided to take a different approach in the rebranding of her new stores.
"I've been in the convenience store business my whole life. My father started ATCO. Every member of my family worked for him in one way or another. My job was always the same. I would go into a failing station, do a complete overhaul from both a design and operational standpoint, and poof… the station would start doing well. Needless to say, I had a knack for this type of thing," says Rogers.
Rogers Market sets itself apart by focusing on two major elements: design and food service. Rogers Market features a sleek and modern aesthetic with large contrasting signage featuring a large X-Ray rubber duck, the brand's mascot.
Roger's Market's deli and food service is also a highlight of the brand's redevelopment. A chalkboard menu highlights quality and wholesome fast food alternatives.
The brand is slated to open at least three more Rogers Markets in the year 2020.
