USA: Nouria Energy expands brand into packaged bakery
The new offers include baked goods such as muffins, Danishes, cookies, brownies and cakes.
Nouria Energy has expanded its private label brand my nouria into freshly packaged baked goods. This has created a complementary pairing for commuters and guests stopping by for a treat with their freshly brewed coffee.
Ranging from cake, muffins, Danishes to cookies and brownies, the collection has something to satisfy every sweet tooth. Nouria heavily invested in development, sourcing quality ingredients, and reputable partners while conducting multiple taste tests to ensure products excelled in criteria which resulted in items that include fresh ingredients and American staples such as Reese’s and Nestle Tollhouse.
“We are extremely proud of the nouria brand. Our brand starts and ends with our people, communities, and guests, so we do not take it lightly when selecting items on which we put our name. Private label products are gaining market share and we are excited to expand our offerings with highly regarded nouria products,” said Kristine Modugno, Director of Category Management for Nouria Energy.
Moving over to its own brand also enabled Nouria to introduce six additional flavors versus its previous assortment as well as great value for the quality. The snacks are conveniently merchandised next to the fresh brewed coffee station.
Since launching the Nouria Brand in 2018, the c-store chain has focused on expanding key categories that highlight fresh ingredients and quality at great value. In addition to my nouria products that offer everything from lip balm, water, salty snacks, and healthy trail mixes, they also offer nouria’s kitchen, café nouria, and most recently nouria branded fuel.
