Vroom Delivery brings digital alcohol rebates to convenience retail
Partnership with Swiftly enables cashback offers across thousands of U.S. stores, boosting online sales and retail media capabilities.
Vroom Delivery has partnered with Swiftly to introduce digital alcohol cashback offers across its network of convenience retailers in the United States, expanding its retail media capabilities and enhancing online purchasing experiences. The initiative allows participating stores to offer manufacturer-funded rebates directly within their e-commerce platforms.
The new feature integrates cashback offers into the shopping journey, notifying customers of eligible promotions during online ordering. Rebates are delivered shortly after purchase, with payout options including Venmo and PayPal. The system is designed to simplify redemption processes, which have traditionally limited the impact of alcohol promotions.
“We’re excited to partner with Swiftly to bring this capability to our retail partners,” said John Nelson, CEO of Vroom Delivery. “Alcohol rebates have traditionally been difficult for customers to redeem, which limits participation and reduces their impact.”
The program is automatically available to retailers using Vroom Delivery’s Retail Media platform, requiring no additional setup. It also allows participating brands to highlight products within digital storefronts, supporting visibility and influencing purchase decisions.
