Wawa reaches goal of 100% sustainably sourced coffee
The retailer toasts new year with new red cup and new reserve brews.
Wawa has reached its goal to provide customers with 100% sustainably sourced coffee through its partnership with certified coffee growers.
All Wawa regular brews and espresso-based beverages are now 100% sustainably sourced and all Wawa everyday brews now proudly bear the Rainforest Alliance seal.
The Rainforest Alliance is an international nonprofit organization working to develop and promote farming standards that protect the environment and promote the well-being of workers, their families and their communities. These standards help to ensure farm workers have safe working conditions, housing, and access to medical care and schools for their children. Through achieving Rainforest Alliance certification, farms work to protect ecosystems, including wildlife habitat, water and soil.
“We are excited to offer the most varieties ever available with nine roast blends, 100% sustainable practices, and a fun, new red cup design to provide our customers with the best experience possible,” said Mike Sherlock, Chief Product Innovation Officer.
Wawa Reserve Origin limited time offer brews will be sustainably sourced through either Rainforest Alliance or other certification.
