Wills Group acquires Blue Hen Car Wash sites in Delaware
The two car washes will be added to the Splash In ECO Car Wash network but will maintain the brand in the short term.
Wills Group confirmed it has acquired two Blue Hen Car Wash sites along the I-95 corridor in Delaware as additions to its Splash In ECO Car Wash brand. The company based in La Plata, Maryland, currently operates 49 car wash locations across the Mid-Atlantic region.
In the short term, Blue Hen will maintain its name positioned as an integral part of the Splash In brand while the firm will welcome 19 new employees to the team as part of the acquisition. Splash In now has 51 car wash locations throughout Delaware, Maryland, and Virginia; its footprint in Delaware currently includes nine in-bay automatic car washes, with the two new Blue Hen locations becoming Splash In’s first two express tunnel washes in the state.
“We are thrilled to add the beloved Blue Hen brand to our car wash portfolio. And we are excited to combine our resources to offer industry leading car wash technology to our customers and to extend our Splash In ECO Car Wash presence in Delaware,” said Blackie Wills, President and COO of Wills Group.
Both Blue Hen and Splash In have worked to implement eco-friendly solutions throughout the car wash process, using water reclaim systems. The two Blue Hen car wash locations in Delaware also include a tunnel wash of over 120 feet each, with over 18 free vacuums for customers, and nearly 3,500 club members collectively.
Blue Hen, founded in 2013, is an express car wash brand with locations in Newark and North Wilmington. The sale was overseen and managed by CWA Capital Partners, a fully and wholly owned subsidiary of Car Wash Advisory, LLC, a nationwide investment banking and brokerage firm based in New York City.
