Yesway to upgrade retail marketing services at 408 stores
The retailer has partnered with GSP to strengthen its profile management, POP design and production services across its network of locations in the United States.
Yesway has announced a new partnership to upgrade the retail marketing services of its 408 stores distributed throughout the United States. The retailer has selected GSP to provide store profile management, POP design and production services at both the brand’s and Allsup’s locations.
The company will combine its data-driven decision-making processes and field expertise with its associate cloud-based retail intelligence platform to grow its footprint. GSP’s solutions will help determine accurate distributions for in-store marketing campaigns and allow both chain’s associates to receive the correct signage and POP kits on time at the correct times for proper installation.
“GSP’s data-driven approach to retail marketing fits in well with our strategic perspective of reducing inefficiencies in our marketing operations. We’re building a portfolio of stores substantially and quickly, and this requires knowing our stores and knowing our numbers,” said Darrin Samaha, Vice President of Marketing at Yesway.
Apart from its new store announcements, the firm has been renovating the brand’s and Allsup’s locations. The new stores include special promotions and localised philanthropic outreach, celebrated with a vibrant community-centred grand reopening event with concerts.
“During our 44 years, GSP has harnessed the power of technology to better serve our customers. The Yesway and Allsup’s company centres their operations around a technology focused structure. In many ways, it’s an e-partnership,” added Craig Neuhoff, Vice President of Business Development at GSP.
This expansion strategy is also part of Yesway’s recent plans to upgrade services at its retail points. Recently, the company announced the rollout of ATMs across its chain thanks to a partnership with PAI to amp services offered to customers at their sites apart from fuel and convenience solutions.
